Cup cash is crucial for Smith

Eastbourne Borough chairman Len Smith hopes to use the potential financial rewards of an FA Cup run to boost his club’s chances of achieving promotion back in the Conference Premier.

Cup runs have been few and far between at Priory Lane for the last few seasons. Since the days the Match of Day cameras arrived to televise the Oxford United match, Borough have suffered painful exits including Haverhill, Barrow and last year’s poor display against Hendon.

However, a fine start to the season has increased confidence on the terraces and also within the boardroom.

Smith said, “It would really help us to strengthen the finances of the club and help to keep things on an even keel”, he said.

“If we can get through a few rounds it allows us to build the club up again and can help us to achieve our ambition of getting back into the (Conference) Premier Division.”

Smith expressed his concerns as to the decline in attendances and revealed that it was difficult to keep the club sustainable while attendances were low.

The atmosphere that surrounds an FA Cup tie can only help with that and he is hoping that will be the case come Saturday.

“From a financial point of view it’s very good.

“At this level the prize money is a substantial amount. But it’s also the ongoing interest that it creates in the town.

“The FA Cup always creates a good buzz and it helps to gain an interest in the club as a whole.”

After witnessing the start that Borough have made to the season the chairman is confident that the team can progress, although, he knows that they will have to be at their best to do so,

“We’ve got to win the game first of all and it’s going to be tough. But if we play like I know we can then we will be fine.”