Drusillas Park is currently celebrating its best ever year; the attraction welcomed some 400,000 visitors to the zoo, equating to a 35 per cent increase on 2013 and the highest ever number.
Park owners, Laurence and Christine Smith, who acquired Drusillas in 1997, attributed the high volume of visitors to a number of contributory factors, including the opening of the new Hello Kitty Secret Garden together with an upturn in the economy and some reasonable weather.
Managing director Christine Smith said, “We are absolutely delighted. We invested £1million in our new Hello Kitty attraction. Some may have considered it a risk to invest so much but we have every confidence in Hello Kitty as a character and our own judgement.”
Laurence said, “Our strategy has always been that in order to keep our customers’ coming back and recommending us to their friends, we need to continually move forwards and to invest in new ideas and ventures. Hello Kitty Secret Garden was our largest project to date and we are delighted it has been so well received.”
Drusillas Park also had an exceptional year on the awards circuit too, scooping a hat trick of accolades in 2014. In July the zoo won the Business Matters Hospitality, Tourism and Leisure award for Sussex, before going on to scoop the category overall for the whole of Sussex and Hampshire in September. It was also named Visitor Attraction of the Year.
This year the family attraction is getting ready to celebrate its 90 year anniversary. Christine said, “We have a great deal planned to mark this auspicious occasion.”