IF, LIKE ME, you have been shocked by the amount of coverage the custard pie incident on Rupert Murdoch has received compared with the shocking pictures coming out of Somalia, you are probably also wondering what difference can we make to this dreadful situation.
Two of the eight regions of Somalia have now been declared famine areas - this will be spread massively by disease very soon if it is not kept under control.
The definition means four in 10,000 children die every single day from malnutrition, and 30 per cent of all children being acutely malnourished.
Furthermore, around 10 million people have been affected by the most severe drought in 50 years.
It is also very difficult for the aid agencies to get to the areas of greatest need due to restrictions by controlling groups such as Al-Shabab, connected to Al-Qaeda, which is forcibly recruiting child soldiers as young as eight years old.
The Disaster Emergency Fund operates on behalf of 14 agencies including Christian Aid, Tearfund and Islamic Relief - and it has launched an appeal.
You can give via their website at www.dec.org.uk, send a cheque to DEC East Africa Appeal, PO Box 999, London EC3A 3AA – or give a fiver by texting SUPPORT to 70000.
Let’s do what we can.