An Eastbourne shoe store is calling for children to help brighten up the shop as staff raise funds for the road safety charity, Brake.
On Thursday March 24, staff at Brantano at the Crumbles will be dressing in traffic light colours and want local children to join them and show off their best red, amber and green outfits during the store’s Beep Beep! Day - part of the charity’s national campaign to help save young lives on our roads.
As a thank you, children who come into the Sovereign Harbour Retail Park store in their costumes will also get 15 per cent off their shoe purchase.
With two-thirds (63 per cent) of trips in the UK being made by car, including four in 10 (40 per cent) trips of less than two miles, Brake is committed to reducing the number of cars on the road by encouraging short trips, such as the school run, to be made on foot.
Brake’s campaign is aimed to help young children begin to learn the basics of road safety through fun activities as well as raise awareness among parents and the wider community about protecting children on the roads.
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, making streets and communities safer for everyone. The Beep Beep! Day campaign helps raise vital funds for the charity’s work, with each Brantano staff member taking part, both in store and at head office, donating £1.
Thom Blair, store manager at Brantano in Eastbourne said, “The Beep Beep! Day campaign is a great way to raise awareness and engage with children about the importance of road safety.
“We will all be getting involved and getting our best traffic light outfits on so it will certainly be a bright day in store.
“At Brantano, we are already committed to providing a service that looks after children’s foot health, and we are keen to promote and encourage the health and environmental benefits of walking to school.
“This activity helps us to raise awareness of the importance of correctly fitting shoes for children’s foot health but also to reinforce messages about the dangers of roads and the importance of safe road use to both children and parents.”
To see photos of the activity taking place in store take a look at Brantano’s Facebook or Twitter pages and share your own pictures using the hashtag #BrakeTrafficLightDay
• Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes.
Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
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