A brewery is calling for Eastbourne residents to head to Crown & Anchor for a chance to appear on an advert.
Cameras will be filming at the pub near the seafront on August 30 for its Greene King’s new ad campaign.
Celebrating the very best of British pubs, the new Greene King IPA ‘To the Pub’ campaign is set to be an industry first as pub licensees up and down the country are handed the reins to capture the individual spirit, sense of community and authentic pub moments that take place in their pubs each and every day.
As one of 50 pubs to have been selected across the country, Crown & Anchor licensee, Heidi Lane, will be equipped with a GoPro camera and dedicated guide to capture the action that will create all of the content for the Greene King IPA advert.
The finished result will see a series of 5o individual and entirely original adverts recognising the pub and local customers enjoying pints of Greene King IPA launched via a microsite throughout October and November. In addition three of the final adverts will be selected to air on television up and down the country from September.
Chris Houlton, managing director from Greene King, said, “Authenticity is at the core of this Greene King IPA campaign and what better way to bring this to life than to hand control directly over to our licensees to capture those genuine pub moments that occur between real customers and communities.”
The filming will take place on August 30, from opening. The event is only open to people aged over 25.
Photo identification may be required for anyone who appears to be under the age of 25.
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