The brazen armed robber who fled with cash from Eastbourne bookies

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THIS is the cocky face of the man who police believe is responsible for three armed robberies at bookmakers in Eastbourne.

The photo was taken from a CCTV camera at Ladbrokes in Seaside this morning (Wednesday).

The timeline on the CCTV film says 9.20am as the coloured man, smartly dressed in a suit and tie, wearing a coat, scarf and a hat, loiters at the front of the shop with two women in the background chatting at a counter. A man is sitting watching the TV screens, all oblivious to the drama which was about to unfold.

In a brazen robbery, a man walked to the till with what appeared to be a gun and demanded money from the cashier. He then escaped with the cash, although police are not saying how much money was stolen. No shots were fired and no-one was injured.

Sussex Police are linking this latest robbery with two previous attacks on Ladbrokes bookmakers in the town on December 3 and 20 when quantities of cash were taken.

On December 3, the robber approached an employee at the till in Ladbrokes in Seaside also just after 9am to place a bet. But as the assistant was processing the bet, the man apparently pulled out a gun and pointed at him. There are reports that he stole nearly £1,500 in cash from the shop.

Ladbrokes have posted a reward of £10,000 for information leading to the arrest and conviction of the robber.

The area in Seaside was cordoned off this morning while police continued their investigation.