St Wilfrid’s tackles hospice misconceptions online

St Wilfrid's Hospice SUS-150731-143740001
St Wilfrid's Hospice SUS-150731-143740001

St Wilfrid’s Hospice has taken part in an online campaign to challenge the misconceptions associated with hospice care

The Broadwater Way hospice has recently been involved in a terrific Twitter campaign called #‎notdingy‬.

This was started by Hospice UK, the national charity for hospice care, following comments featured in two popular BBC dramas, Eastenders, and Casualty, which described hospices as being ‘dingy’, or ‘grotty’.

As part of the campaign, which aimed to challenge these common misconceptions, the hospice has been sharing photos of its patient facilities, the building and grounds, which have now been seen by people across the world.

Kathy Brown, St Wilfrid’s digital communications officer, said, “If you’ve stepped foot in our hospice, or indeed any hospice, you’ll know that these comments by the BBC depict a very unfair and untrue representation of hospice care.

“It’s been wonderful teaming up with other hospices to celebrate our bright, welcoming, love and laughter filled buildings, and to showcase miles of care and compassion.

“It’s been such a positive online parade: one that we really hope will encourage people to think differently, particularly those in a position to inspire or shape public opinion.”

See Twitter for campaign.

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