Search on for a new banoffee pie

ASDA is launching a search to find a new recipe for Eastbourne’s world famous dish, Banoffee Pie, to give the classic dessert a modern twist for 2013.

The Hungry Monk in Jevington near Eastbourne was the birthplace of the 1970s English creation, Banoffee Pie. Now food lovers from the area are being tasked with creating a new version.

The pie was originally created by chef, Ian Dowding, who allegedly crafted the dessert as stop-gap on the restaurant’s menu one night. It has since become a popular pudding served all over the world.

To enter the competition, budding chefs need to submit Banoffee Pie recipes that are a twist on the traditional creamy banana and toffee pudding. The only criterion is to be creative.

A winning recipe will be chosen by an expert panel of judges including Nigel and Sue Mackenzie, proprietors of The Hungry Monk at the time the dish was first created and baker, Matthew Cutress from Forfars bakery in Brighton.

This will then be created by Forfars and sampled in store on January 26, and customers will be invited to leave feedback.

The creator of the winning recipe will receive a £100 gift card and have their recipe shared on the Asda Eastbourne web page.

Asda Eastbourne store manager Mike Carty said, “It’s amazing that such a popular dessert comes from right here on our doorstep in Eastbourne.

“It only seemed right that we asked the people of Eastbourne to come up with a modern variation. I’ve already offered my services on the testing panel!”

Deadline for entries is January 18.

To enter, send your recipes to with the subject line Banoffee Pie 2013.