Enforce cycling rules on prom

From: John Jones, Val Prinseps Road, Pevensey Bay
Seafront No Cycle Sign Eastbourne PromSeafront No Cycle Sign Eastbourne Prom
Seafront No Cycle Sign Eastbourne Prom

Why doesn’t Eastbourne Borough Council enforce the no cycling rules in prohibited areas along the seafront?

What would have been a pleasant walk in the sunshine this morning was marred by idiots tearing along in the prohibited area as if they had taken a wrong turning from the Tour de France.

A few well-publicised hefty fines would go some way to alleviating this problem before somebody is seriously injured.