SHOPPERS at an Eastbourne superstore are being asked to raise money for charity when they shop.
Asda at the Crumbles has launched its own charity initiative so customers can collect tokens when they shop and donate them to one of three charities.
The scheme is similar to one run by Waitrose in Old Town which donates cash to the charity with the most tokens.
Asda’s scheme will see customers being given a token when they reach the checkout and they can choose whether to donate it to St Andrew’s School in Seaside, Bush Wood Scout Camp or SASBAH.
At the end of May, whichever charity has the most money will be presented with a cheque for £200 from the Asda Foundation and the other two will each receive a £50 cheque.
Other charities are being invited to take part in the charity scheme.
A store spokesperson said, “This is a great community incentive and we are all very excited about it.”