Hailsham: Florist shop’s festive front wins top award

Sandra is presented with the award
Sandra is presented with the award

A TOWN centre florist shop has scooped the coveted Best Shop Window Christmas Display 2011 award in Hailsham.

Bloomfields Florist in Hailsham High Street wowed judges with their front window display which incorporated a traditional Christmas theme, with plenty of evergreens, wreaths and candles to get people into the festive spirit.

Shop staff were surprised on Saturday (December 10) when the deputy town mayor Councillor Richard Grocock and former mayor Councillor Mary Rowe dropped in to hand out an award for a competition they hadn’t even entered.

Proprietor of Bloomfields Florists Sandra John, who personally received the winner’s award, said, “We’re very pleased to have won the Best Shop Window Christmas Display this year.

“Not only did we have so much fun putting the decorations up, but we got to do something for the shops in the town centre and something for the local community who pass by the festive window.”

The Best Shop Window Christmas Display competition, organised and judged Hailsham town councillors, is based on the criteria that covers all aspects of Christmas, including overall impression and visual impact, creativity and ideas, and innovative themed displays.

A number of shop displays were short-listed for the Best Shop Window Christmas Display this year, including those produced by Truffles Bakery, St Wilfrid’s Hospice, Creative Curtains, Hailsham Cellars and last year’s award winner Paydens Pharmacy.

“I absolutely love it in Hailsham during the festive season,” said Deputy Town Mayor Councillor Richard Grocock, who was delighted to present the award to the winner last weekend.

“Councillor Mary Rowe and I were so impressed with everyone’s efforts to give their shops such an appealing and original festive look during this important retail period.

“Not only has Hailsham town centre got new lights to show off this Christmas, but local shops have once again joined in the festive spirit by decorating their windows with Christmas themed displays, showcasing excellent talent all round.”

“My warm thanks go to Bloomfields Florist and other town centre shops for all their effort and hard work that has gone into producing these pleasant festive displays.”