The Salvation Army is calling on its shop customers to Gift Aid their donations to help make more money for the charity.
The charity says shops on the south coast raised an extra £4,008, thanks to customers agreeing to Gift Aid their donations.
However, up to a further £11, 238 could have been claimed if all donations had been gift aided.
Across the area, just 26 per cent of donations were gift aided in May.
Salvation Army area manager Sally Walters, believes that if more people knew how easy it was to join the scheme, this figure could be much higher.
That’s why the Hailsham shop is joining others across the UK to launch a campaign in store to encourage donors to ‘Say yes to Gift Aid’.
Sally said, “We’re grateful for all the donations we receive, however it really does make a big difference when our customers agree to let us claim Gift Aid on their donations.
“As long as you are a UK tax payer, all you need to do is complete a short declaration form at the shop. We then register you on our system so that each time you come back with donations they’re automatically gift aided. It couldn’t be simpler.”
Gift Aid means charities can claim an extra 25p in every pound from the government.