A popular four-star seafront hotel has been sold to a group dubbed ‘the worst hotel chain in the UK.’
The Cavendish Hotel, on Grand Parade, has been bought by Britannia Hotels.
The group, which owns 51 hotels across the UK, came bottom of a Which? consumer magazine survey, which was published back in October last year.
Members were polled on thousands of hotels stays within the last year and, collectively, rated 29 chains based on nine categories, including cleanliness, customer service and value for money.
Britannia Hotels came bottom of the table with a customer score of a lowly 33 percent.
Participants said the chain comprised of ‘run down’ hotels which were ‘well past their best-by dates’.
It was the second year in a row that Britannia Hotels had come in last.
The 112-room Cavendish Hotel was owned by the Regency Group, who bought the establishment in 2002.
The company poured millions of pounds into upgrading the bedrooms and improving the conference facilities in a bid to turn the hotel into quality four-star accommodation.
When the group took over the hotel, a spokesperson told the Herald the new owners were “very determined” to make the Cavendish “top class”.
The group pledged its commitment to the people of Eastbourne and asked the townsfolk for “support and enthusiasm” in return.
It is not known how much Britannia has paid for the Cavendish.
Britannia Hotels did not answer our request for a comment before the Eastbourne Herald went to press.
Despite the chain’s reputation, Eastbourne’s hoteliers have said they would welcome Britannia Hotels to the town and looked forward to working with them.
Darren Weir, chairman of the Eastbourne Hospitality Association, said, “Eastbourne has the second highest number of independent hotels in the country and the Cavendish has always been a group hotel.
“Previous owners have always been very supportive of Eastbourne and they invested heavily in the Cavendish to make it a four-star standard.
“We hope the new owners will continue that tradition and maintain the jewel in the crown of the town that is the Cavendish and embrace our town and get involved as much as possible.
“We look forward to welcoming them to the tourism community.”
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