A NEW strategy designed to boost Eastbourne’s cultural economy has been given the go-ahead.
Eastbourne Borough Council met last week to discuss the authority’s new Cultural Development Framework report, which it hopes will be at the forefront of efforts to attract greater investment into the town.
During Wednesday’s town hall meeting, the council said it would try and establish itself as a link between local firms , arts and leisure groups to try and boost the number of tourists visiting Eastbourne.
The report highlighted more than 40 ways in which the council could help kick-start a long-term vision for culture in the town and enthused about the economic benefits of a local renaissance.
Councillor Neil Stanley, head of leisure and tourism, said, was excited at the prospect.
He said, “Eastbourne has many distinctive and unique cultural qualities that sit at the heart of what makes our town so popular with residents young and old and the many thousands of tourists who visit us every year.
“Protecting and enhancing our cultural offer is therefore crucial to the economic prosperity of Eastbourne and the environment in which we live and work.
“The Cultural Development Framework will help us to achieve shared goals by forging better partnerships with the community and stakeholder groups, ultimately helping to make Eastbourne a better place and a leading destination resort.”
However, he did cause raised eyebrows when he used an analogy from the Bible to explain how important the new report was.
He said his daughter enjoyed him reading the story of Joshua to her at night and that it had got him thinking about the council’s new approach.
“This is the antithesis of the Ark of the Covenant. It will change over time,” he said. It will enable us to move with the times.”
His colleague, council leader David Tutt, added, “This is a living, breathing document.”