Eastbourne traders are being encouraged to take part in Elf on a Shelf this Christmas by the Eastbourne Chamber of Commerce.
The game is simple, children are able to pick up a play sheet from either the Tourist Information Centre, or the Christmas Market stalls or download an app from the Eastbourne Borough Council website.
Elves will be located across the town with name badges in various participating stores.
Find six elves and return the game sheet to Tescos in Grove Road and win an instant prize.
All entrants will also be entered into a prize draw for the ‘biggest ever stocking’ sponsored by Tesco. Shops can give an elf a home by emailing email@example.com.