TICKET sales are soaring for the AEGON International Tournament at Devonshire Park which starts on Saturday, June 11.
The town’s traders and businesses are getting behind the event by filling shop windows with colourful tennis displays to celebrate the world class sporting competition.
Advance ticket sales are up on last year’s event and are “looking good” according to the tournament organisers the Lawn Tennis Association (LTA).
This week the LTA announced Serena Williams will be making a much-anticipated return to competitive tennis at Eastbourne and will join her sister Venus and a raft of other top players, including Lleyton Hewitt and Ana Ivanovic.
Marco Giorgi, the chairman of Eastbourne Hospitality Association and the owner of the Afton Hotel, said, “I think there’s quite a bit of excitement in the town this year.
“The players that are coming are fantastic and the publicity the town is getting in national press with the Williams sisters has been brilliant.
“The town should embrace the tournament because it takes Eastbourne to a worldwide audience.
“I think it’s the most important event for Eastbourne and I’m delighted the LTA and Eastbourne Borough Council have been so positive and supportive of it.”
• Don’t miss your Eastbourne Herald newspaper this week, special 12-page tennis supplement - on sale now. Plus full coverage of the tournament in next week’s Gazette and Herald sports sections.