McDonald’s in Eastbourne town centre re-opened this week after a major transformation which includes state of the art self-order kiosks.
Officials say the Terminus Road eatery has undergone what they describe as a new and exciting transformation following local franchisee Dave Padmore’s investment in improving the experience for local customers.
These major developments will provide the foundations for current and future changes to the McDonald’s menu and service experience and the company says the significant investment demonstrates the ongoing commitment from all McDonald’s franchisees’ to towns across the UK and signals the start of an extensive restaurant evolution programme.
Many of the new features from Eastbourne will begin to appear in other McDonald’s restaurants across the UK.
Digital innovation is at the heart of the transformation. The big changes focus on providing customers with more choice as to how they order and pay, adapting how the food is prepared and served and offering new technological features to create an environment that is even more welcoming and enjoyable.
State of the art, self-order kiosks will give customers the option of a brand new experience when choosing and ordering their food at McDonald’s. They will be able to browse the entire menu and check out the nutritional information of each meal at the same time. Once customers have completed their order, they pay swiftly by card or contactless, and go straight to a designated area of the counter to pick up their order. In the kitchens, new lay-outs and increased technology means McDonald’s iconic products will be made specially to order for customers, with every burger and wrap being freshly prepared.
To complete the digital transformation, free to use tablets have been installed at some tables for customers who want to check their newsfeed and emails or play the latest games. The restaurant redesigns will also include a striking new décor to create an enjoyable space for everyone to enjoy.
Dave Padmore started his McDonald’s career nearly 30 years ago and now runs seven restaurants across Eastbourne, Hastings, Bexhill-on-Sea, Uckfield, St Leonards, Polegate and Maresfield.
His restaurants contribute more than £7 million to the local economy and he employs over 650 people.
Mr Padmore said, “I am thrilled to be opening my new look restaurant in Eastbourne alongside my team. As a local businessman I’m very keen to continue to invest in my community. By staying ahead of customer expectations I want to ensure every customer receives the quickest and strongest service possible. The new technology we’ve introduced recognises the way people live their lives today with choice at the forefront. My team has also thoroughly embraced the changes, commenting on how it’s helped to give customers a fast and easy experience.”
Paul Pomroy, the CEO of McDonald’s UK, said, “We are confident the investment we are making will bring new and exciting changes to McDonald’s in Eastbourne and across the rest of the UK. We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the three million customers that we serve daily.
“Our converted restaurants like this one at the Arndale Centre will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”
A company spokesperson said, “As McDonald’s constantly strives to bring more innovation to customers in the UK; the future could see even more exciting features introduced if current trials prove successful. These include the option to customise the classic burgers that customers know and love, ordering and paying by smartphone.
“A small number of restaurants will also pilot ‘table service’, with the option to have food delivered direct to where people are sitting. Customers in some restaurants will also be able to enjoy interactive table-tops games whilst they share a meal and even charge their smartphones using wireless charging devices.”
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