Drive to promote a safer culture of drinking alcohol

Drinking ENGSUS00120131113093941
Drinking ENGSUS00120131113093941

Raising awareness of the dangers of alcohol and promoting a safer drinking culture are part of a strategy to make the county healthier and safer.

The East Sussex Drug and Alcohol Action Team Board and the East Sussex Safer Communities Partnership have published a five year strategy to address the issue of alcohol misuse by ensuring authorities share the responsibility and work together.

The East Sussex Alcohol Strategy 2014-2019 was drawn up following research into drinking habits, which included a public Drink Debate. It sets out ways in which we can work towards changing the culture around alcohol.

The strategy focuses on:

• Developing knowledge and awareness towards alcohol

• Providing early help, interventions and support for people affected by harmful drinking

• Working with retailers and licensees to promote responsible drinking within the community

“We estimate that 23 per cent of adult drinkers in East Sussex are drinking at a level that is damaging their health,” said Councillor Chris Dowling, East Sussex County Council’s Lead Member for Community Services. “This isn’t just about those drinking to excess in our town centres, but also those who regularly drink more than the recommended limits at home.

“Drinking more than the recommended levels can increase the risk of a wide range of health problems such as heart disease, stroke, throat and stomach cancers, liver disease, obesity and dementia. The recommended limits for men, is three to four units a day and for women, two to three units. A large glass of wine or a pint of strong lager or beer, are each about three units. Working with our partners, we want to encourage a culture that people who drink to do so without harming their health and wellbeing.”

To view the strategy visit