Don’t drink and drive, have a mocktail and stay sober

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An exciting and innovative project is shaking and stirring pupils across Sussex as they learn how to make non-alcoholic cocktails with the Mocktail Apprentice Project.

The Sussex Safer Roads Partnership is working with the Mocktail Apprentice Project , which combines the teaching of genuine cocktail making techniques with awareness raising of the issues around alcohol use.

After debuting the project in Horsham the Mocktail Apprentice project is now extending to 10 schools across Sussex.

The first stage in the mocktail process is a year-9 assembly where the dangers of alcohol misuse are discussed and then the Mocktail Apprenticeship team returns to the school later to run the main Mocktail Apprentice Workshops, during which the students not only design a mocktail from scratch but also the sales infrastructure needed to take it to market.

They will need to consider a wide range of health and road safety information as they create their mocktail, as well as creating a brand, pricing structure and promotional strategy.

Dann Morris, Substance Misuse Manager of the Mocktail Apprentice project creators, Horsham Matters, said, “We’ve been delighted by the enthusiastic way that the Mocktail Apprentice project has been engaged by teachers, students, local businesses, the police, fire & rescue services and local road safety professionals.

“We believe that we’ve got a really exciting product that empowers young people to think about alcohol and road safety awareness and can’t wait to get as many Sussex pupils involved as possible.”

Phil Henty, Sussex Safer Roads Partnership Manager said, “We’re delighted to be working with the Mocktail Apprentice project on the pan-Sussex pilot. Their unique, business focussed approach to communicating the issues surrounding alcohol use and the roads is a fresh, innovative way of teaching great behaviours and changing attitudes.

“We’re hoping that the lessons learned will spread from the students to their friends and families.”

This comes as Sussex Police launched a crackdown on drink-driving over the festive season, which it runs alongside Surrey Police, Sussex Safer Roads Partnership, Drive Smart in Surrey and the independent charity Crimestoppers.

As part of Operation Dragonfly - Sussex Police’s year-round strategy to remove drink and drug-drivers from the streets - roads policing unit officers are on dedicated patrols looking for offenders.

A total of 47 motorists have so far been charged with offences after they were arrested this month in Sussex’s drink and drug-driving crackdown.

The Mocktail Apprentice scheme will also encourage drivers not to take the risk of drink-driving, and to have a mocktail instead of an alcoholic drink.

Visit www.sussexsafer for more information.