Eastbourne has been named as the starting point of a new cultral trail along the South East coast of Sussex.
The 25-mile culture trail will begin at Towner Art gallery before heading to De La Warr Pavilion in Bexhill as well as the popular Jerwood Gallery in Hastings.
The trail is designed to improve tourist numbers at the galleries and a number of other hospitality locations by encouraging visitors to walk, cycle or drive between the towns.
Tourists can pick-up a mock passport for the trail, which can be stamped at each gallery stop on the trail and gives a 20 per cent discount on purchases in any of the gallery gift shops.
A further trail invites visitors to explore Eastbourne’s Devonshire ward, touring several of the seafront shops and restuaurants after visiting Towner Art exhibitions.
Nearby are attractions like Seven Sisters Sheep Centre in the South Downs, the Fisherman’s and Shipwreck Museums in Hastings are also on the extended culture trail.
The trail has been established to make the most of the exhibitions on show this summer including the work of great British art icons LS Lowry, Quentin Blake, Bridget Riley and William Gear.
At Towner, the work of former curator William Gear will be on display in two exhibits to be held until September.
A free exhibit covers William Gear’s work suring his time as the curator of Towner between 1958 and 1964.
A second exhibit with a £7 entry fee will cover William Gear’s full works between 1915 and his death in 1997.
In addition to the William Gear exhibtions, Towner will continue to hold its permenent display of work by artist Eric Ravilious and the entries from the East Sussex Open .
In Bexhill the De La Warr Pavilion celebrates its 80th birthday with a range of work by Britain’s leading optical artist.
The exhibiton of workby Bridget Riley from 1961 to 2014, shows the artists use of geometric shapes to an illusion of movement.
A second exhibiton, Towards an alternative history of graphic design, f ocuses on, four publications, which ran from the late-60s until the mid-70s.
All four were designed by individuals and groups without any formal training in typography, graphic design or print production and produced unique work as a result.
Both exhibitons are free.
The trail’s final gallery, the Jerwood Gallery in Hastings offers a range of quality works by renowned British artists.
Lowry by the Sea sees a collection of LS Lowry’s lesser known paintings and drawings of the sea and maritime life.
Lowry’s work is joined by Quentin Blake: Life Under Water a series of works created specifically for the gallery.
Also on is Rachel Howard: At Sea) – featuring over a dozen new paintings by the contemporary abstract artist.
The exhibitions form part of the Gallery’s Festival of the Sea .
Entry to each exhibition: Adults £8, Children £3.50, some concessions are available.
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