County News: Kim Kardashian snaps up clothes from East Sussex business

An East Sussex business has put the county on the international fashion stage with stars such as Kim Kardashian amongst its customers.

Wednesday, 8th June 2016, 1:11 pm
Updated Friday, 8th June 2018, 12:05 am

Alie Macintosh, 24, set up Boom Boom the Label at home in Lewes during her time at university and now sees celebrities, including model and socialite Kim, wearing her pieces which include dresses, skirts, tops and accessories.

The business turned over £1.5 million in its first year and is continuing to expand – it recently created 18 new positions to help the business grow further.

The business has benefitted from three separate grants through Locate East Sussex, totalling £18,000.

Miss Macintosh said: “Locate East Sussex has been a huge support to me, providing not only financial help with grants and loans, but also offering me advice and guidance through mentoring.”

The first grant from Locate East Sussex helped establish the business moving from a start-up at home, to a studio. A second grant was used to purchase production equipment.

When Boom Boom took on its first additional member of staff, a third grant was used to fund building work on new premises and to purchase additional production equipment.

Director of Locate East Sussex, Philip Johnson, said, “The success of Boom Boom the Label is among a raft of a creative businesses thriving in East Sussex.

“The funding, along with advice from the Locate East Sussex team, has helped the company grow by over 1,017 percent over the past year, with 60 percent of sales being generated from outside of the UK.”

To find out if your business could benefit from a grant through Locate East Sussex, visit

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