Albion in the Community beat off competition from four Premiership club community schemes and the FA to win the Best Corporate Social Responsibility Programme award at the prestigious Football Business Awards at Chelsea’s Stamford Bridge last week.
The CSR award recognised the charity’s joint ‘Realise the Potential of the Community’ programme with American Express. Now in its third year, the initiative sees employees from the company work as volunteers alongside AITC staff to deliver community projects across Sussex.
The 2013 programme included projects which helped tackle childhood obesity, provided days out at leisure attractions across the county for disabled young children and their families, supported local unemployed people back into work and training and delivered education sessions for parents and children.
In the last 12 months the initiative has seen pupils from Seaford School visit the American Express Community Stadium to take part in special schools masterclasses and local disabled children and families enjoy pizza making days at Frankie and Benny’s in Eastbourne as part of Gully’s Days Out.
Michael Edwards, chief executive, Albion in the Community said, “The award is fantastic recognition for all the hard work and dedication shown by the AITC and Amex staff who deliver this programme. To be recognised nationally for this work and to win it ahead of community schemes from a number of Premiership clubs is something we can all take huge pride in.”
The judges for the CSR award described the programme as, “An excellent example of a corporate and club partnership working well, involving staff as well as a large number of members of the community.”
AITC were also shortlisted for the Best Community Scheme award losing out to winners Everton.