Charlie to swap his suit for lycra in coastal ride

charlie SUS-141108-155712001
charlie SUS-141108-155712001

A fundraiser from Eastbourne swaps his business suit for Lycra today (August 15) as he embarks on an ambitious 100 mile charity coastal cycling challenge.

Together with 12 other branch and senior managers from Selco Builders Warehouse branches across London, Charlie Astridge, 51, from Langney will cycle 100 miles of the Norfolk and Suffolk coastline in order to raise funds for the company’s nominated charity Macmillan Cancer Support.

Charlie, who travels the 60 miles each way to his job as branch manager at Selco’s Sidcup store, said, “Some of us are more used to getting on bikes than others but regardless of our previous experience, this is a personal challenge for us all. We are grateful for the support and donations we have received so far and hope to meet our target. It won’t be an easy feat to complete the 100 miles but we will be all there as a team spurring each other on, with motivation coming from knowing the money will help Macmillan deliver much-needed support for those dealing with cancer.”

Since 2012, Selco colleagues, employees and suppliers have amassed a massive £100,000 for Macmillan and this year pledge to raise an additional £50,000.

Ross Sandy, Charlton branch manager, and leader of the challenge team hopes more than £15,000 can be raised and has been encouraging his team to train hard ahead of the big day. The Just Giving page set up for the Selco 100 mile coastal cycle challenge is:

Selco, building supplies, equipment and tool provider chose Macmillan as its chosen charity and has raised more than £130,000 since 2012. Other initiatives that have taken place or are planned for later in the year include golf days, 10km runs, marathons, a match at Selco-sponsored rugby Super League side London Broncos and the Macmillan Coffee Morning.