EASTBOURNE – with its packed programme of events for the Jubilee Bank Holiday weekend – has been rated the second favourite UK holiday resort in the country.
The research, released by holiday company Shearings just as Eastbourne gets ready to start a four-day Jubilee and carnival celebration, has revealed people have a soft spot for the charms of British seaside towns .
Holidaymakers from the UK rated Blackpool as their number one destination to spend the Diamond Jubilee weekend and put Eastbourne in second place. Torquay, Whitby and rival town Bournemouth also made the top five but were not as popular as the Sunshine Coast.
Caroline Brown, commercial director for Shearings, said, “Nostalgic holidays still prove popular among UK holidaymakers, perhaps as a reminder of childhood summers spent in popular UK seaside towns.
“People still seem to choose them for the same reasons: location, entertainment and amusements.
“We expect to see lots of people taking advantage of the extra Bank Holiday and flocking to their favourite resorts.”
Shearings has compared its results with the Silver Jubilee in 1977, and in that year Eastbourne did not make the top five list.
It is thought the Sunshine Carnival along Eastbourne’s seafront, the Fiesta on the Western Lawns and the big screens broadcasting events live from Buckingham Palace are the main draw for tourists this year.
Darren Weir, who runs the Mowbray Hotel in Eastbourne and is vice chair of the town’s Hospitality Association, said he was fully book on both Saturday and Sunday.
He said, “It is so good that Eastbourne has got so much to offer over the Jubilee weekend.
“I have had guests commenting that there has been things in the national press about Eastbourne and they have come to stay in the town to take advantage of those events.”
Darren explained the carnival and Jimmy Cricket’s show at the Hippodrome Theatre had encouraged many holidaymakers to visit the town for a long weekend break.
For more information on this weekend’s events see pages 51-58 for a carnival supplement and page 43 onwards for a Jubilee supplement.