What is remarketing and how can I benefit from it?

Graham Buchanan SUS-141031-093026001
Graham Buchanan SUS-141031-093026001

Remarketing is using online display advertising to retarget visitors who have left your website to browse other sites without becoming your customer.

The aim is to serve up relevant ads which reinforce your message and bring them back to engage with you further. Here are four reasons you should be considering remarketing for your business:

1. Keep the Conversation Going

Around 50% of shoppers will browse a website up to four times before making a purchase. Remarketing enables you to re-engage with your website visitors as they continue their product research, persuading them to come back to you to make the final purchase.

2. Grow Your Brand Awareness

Using ads to retarget your visitors will mean you can stay connected to your audience throughout their buying cycle. This will boost your online brand awareness and help you become a recognised authority.

3. Increase Your Website Conversions

Delivering relevant ads to your customers at the right time can dramatically improve your website conversions.

Remarketing gives you the opportunity to identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still in their buying cycle.

4. Make Your Marketing Budget Go Further

Remarketing is an extremely cost effective way of reinforcing your sales message and improving brand awareness. Remarketing using the pay-per-click or pay-per-impression models, for example, will increase brand exposure for lower costs compared to other advertising methods.

On average about 5-10% of your website visitors will become a customer, meaning a large number will move on and possibly never return.

A well devised remarketing campaign can help you to win them back.

For more information, call 724159, email graham@wsileadingwebdevelopment.co.uk or see www.wsileadingwebdevelopment.co.uk