A new free-to-use website is being set-up as part of a joint Defra and direct marketing industry deal so householders can opt-out of receiving all types of advertising mail.
This replaces the current out-dated system, where households have to register on three separate websites or apply by post to stop the different types of unwanted direct mail from being delivered.
Under the new deal, a package of measures will reduce the amount of unwanted advertising mail produced and cut waste through greater recycling.
The website, which is scheduled to go live in April 2012, is just one aspect of a wide-ranging agreement that Defra has struck with the Direct Marketing Association, the professional body representing the UK’s direct marketing industry.
The three-year agreement will see the industry undertake a number of initiatives to contribute to the government’s plans to move towards a zero-waste economy.
This will hopefully also discourage those companies hand delivering leaflets and brochures and fast food menus to respect “no junk mail” signs and only deliver what people want.
For more information visit www.defra.gov.uk/news/2011/11/01/unwanted-advertising-mail