New owners line up hotel facelift

Ambassador Hotel west side of Howard Square Eastbourne August 28th 2012 E35067N
Ambassador Hotel west side of Howard Square Eastbourne August 28th 2012 E35067N

AN EASTBOURNE hotel is to be given a £1.5 million cash injection and a new lease of life.

The ambitious programme will see the upgrading and re-opening of the Ambassador Hotel on Howard Square along with an award winning restaurant from London within it.

The Grade 2 listed building is being restored to its former glory and the new owners plan to open it early next year as a boutique four star hotel.

The Ambassador Hotel has been bought by the Kuwaiti European Holdings Company and is one of the group’s first investments in the UK as several of the board members studied in Eastbourne in the town’s range of foreign language schools.

The group says the hotel is aiming to capture the untapped market of foreign ex-students from Eastbourne language schools in the Gulf States countries.

With thousands of middle Gulf residents having studied in Eastbourne and the town’s long history as a centre of excellence for languages, the group says it is a huge market.

A spokesperson from the Kuwaiti European Holding Company told the Herald, “We are very excited to be opening this seafront hotel and we are aiming to provide the highest standard of service.

“We already marketing the hotel in Kuwait and so many people are excited to come back to Eastbourne.

“Such are the fond memories of the town that we already have a significant number of bookings for next summer.

“The new restaurant in the Ambassador is aiming to provide the most authentic fresh Italian food to match the exceptional levels of service expected by our clients at mid level prices.”

The hotel was sold by Eastbourne’s Reid+Dean agency.

Partner Mike Reid said, “After so many years of practice in Eastbourne this is the first time that we have seen an investor so keen to develop a new range of businesses in the town, bringing a completely new market, new jobs and new spending.”