Benefits from pay-per-click advertising are more instant and better defined

Graham Buchanan SUS-140331-170327001
Graham Buchanan SUS-140331-170327001

Pay per Click (PPC) advertising can sometimes be overlooked as a more expensive or less trusted alternative to Search Engine Optimisation.

But the truth is the resulting benefits from PPC marketing are more instant and better defined than SEO. Here are five reasons why a PPC campaign can help you achieve your online marketing goals:

1. Accurately Monitor Your Conversion Rates

Set up correctly a pay per click campaign can track which search phrases are driving the conversions enabling you to make instant improvements and achieve a return on your advertising budget.

2. Generate data to Inform your SEO Strategy

Getting immediate feedback on which search phrases are most effective will give greater focus and direction to your long term SEO strategy saving you time and resources by avoiding the less fruitful search terms.

3. Reach New Audiences Instantly and Efficiently.

PPC advertising provides an excellent vehicle to get in front of new audiences or to try new markets with immediate effect and super focused such as running a two hour lunchtime campaign over five days.

4. Learn More About Your Online Competitors

The right PPC tracking programmes can help improve your ad campaigns by monitoring your competitors such as analysing keyword selection, bid levels, ad updates and special offers.

5. Target Your Customers Anywhere

As well as reaching new audiences from search results a PPC campaign allows you to target customers using display ads and remarketing enabling you to create follow up offers or seasonal campaigns to target previous conversions.

In conclusion as online trends develop advertising opportunities like PPC are providing innovative ways for businesses to reach new customers while making a real return on investment.

If you’d like help improving your online presence, planning an effective digital marketing strategy or would like to attend one of our regular workshops – get in touch.

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