Award for helping stop scams

Louise Baxter from East Sussex County Council wins award SUS-150307-121451001
Louise Baxter from East Sussex County Council wins award SUS-150307-121451001

A Trading Standards hero who has prevented people from being scammed out of thousands of pounds has be given an award.

Louise Baxter, who worked for East Sussex County Council’s branch of Trading Standard, was awarded Chartered Trading Standards Institute’s Conference in Bournemouth on July 2 for the significant contribution she made to consumer protection over and above her professional role.

Louise is the team leader of the National Trading Standards Scams Team (NTSST) and has worked for East Sussex County Council for more than 12 years. NTSST was set up a few years ago by Louise after she discovered that people were being put onto ‘suckers lists’ and being scammed out of thousands of pounds.

A ‘suckers list’ is a list of people who have previously been successfully solicited for something, who may already have fallen for a scam charity collection or other con and are considered ready to be targeted again.

The team, led by Louise, has been a fundamental support system for consumers, in particular the most vulnerable members of communities.

Louise has driven the NTSST to be the success it is today by endlessly campaigning and raising the profile of scam victims, encouraging iconic companies to join the cause including well-known banks and postal services.

Louise has engaged with more than 20 national partners who now supply their intelligence to the team and target their campaigns around fraud and fraud prevention.

In these difficult economic times, Louise has managed 
to encourage local authorities to take on extra work 
despite having dwindling resources.

The NTSST works with more than 154 local authorities, each recognising the importance of supporting scam victims.

CTSI chief executive Leon Livermore said, “I am delighted to have presented Louise with a CTSI Hero Award, giving her well deserved national recognition for her work in establishing NTSST.”

Wendy Martin, programme director for National Trading Standards, said, “I am extremely pleased that Louise’s hard work has been recognised with this award.

“She has been tireless in her efforts to protect vulnerable people from criminals and under her leadership the National Trading Standards Scams Team has gone from strength to strength.

“My congratulations to Lou on receiving this award”.

The Hero Award celebrates outstanding contributions 
by individuals or groups of people to consumer protection in communities across the UK

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