How to sell online successfully

Online selling or ecommerce continues to grow. In fact, it is currently expanding at a rate of seven times the rate of offline retail growth. However, running a successful online shop has its challenges.

Friday, 8th April 2016, 6:00 am
Updated Monday, 11th April 2016, 2:17 pm
Graham Buchanan SUS-150604-112246001

Adopting an effective ecommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base

Here are 5 key points of focus needed to achieve ecommerce success:

1. Putting the Right Platform in Place

Selecting the right ecommerce technology will set the foundation for your success. Your selling platform will need not only to look great, but be scalable, customisable and, importantly, be mobile friendly.

2. Know Your Audience

Understanding your target audience will help prepare your website design for maximum impact and will also guide your online marketing activities so your shop is accessible from all the right places.

3. Optimise for Conversion

Your ecommerce platform should provide essential easy to use marketing automation tools that allow you to personalise your messages and turn prospects into paying customers. Loyalty programmes, cross sales offers and discount coupons are all examples of how you can increase your sales.

4. Offer an Outstanding Customer Experience

To build a loyal customer base you need to provide excellent customer support that offers an outstanding buyer experience beyond the sale. Your online reputation will depend on it. Having live chat support available lets your customers know you are there if they need you.

5. Listen Learn and Improve

If your ecommerce website is not always improving, you’ll get left behind. Run pilots, split tests and regularly examine your website analytics to identify and then fix critical problems such as addressing shopping cart abandonment.

Without doubt the ecommerce digital landscape is complex and constantly evolving. Just as you’d hire professionals to prepare your accounts or offer legal advice, your ecommerce website will benefit from the expertise of a digital marketing specialist.

WSI have been designing and building websites in Eastbourne for over 10 years. If you would like help to improve your ecommerce presence get in touch!