Hyundai launches electric-only Ioniq sub-brand

Hyundai is launching an Ioniq sub-brand to focus solely on battery electric cars.

The Korean car maker will use the new brand to launch three new EVs in the next four years as it looks to secure one million EV sales by 2025.

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The Ioniq name is already in use on the brand’s electric hatchback, which also comes in hybrid variants, but the upcoming models will be all-new and based on a new EV-specific platform.

Using a simple naming structure where odd numbers represent SUVs and even numbers represent saloons, the company will launch the Ioniq 5, 6 and 7 between 2021 and 2024.

The Ioniq name has previously been used on Hyundai's hybrid and BEV hatchback (Photo: Hyundai)The Ioniq name has previously been used on Hyundai's hybrid and BEV hatchback (Photo: Hyundai)
The Ioniq name has previously been used on Hyundai's hybrid and BEV hatchback (Photo: Hyundai)

The Ioniq 5 will come out in 2021 as a mid-sized SUV based on the 45 concept car shown at the 2019 Frankfurt motor show.