Help for Heroes on Non-League Day

Sharon Hind
Sharon Hind

Eastbourne Borough Football Club are encouraging supporters to cheer them to a much-needed victory on Non-League Day against Sutton United at Priory Lane tomorrow (Saturday).

With England playing on Friday (tonight) and the Premier League and Championship taking a week off, fans are urged to head along and watch their local non-league club on Saturday.

Borough have also provided an added incentive by donating a percentage of each entrance fee to the Help for Heroes charity.

Injured Royal Marine Joe Townsend, who lost both legs in an anti-tank landmine explosion while on duty in Afghanistan, will be the VIP guest at Priory Lane on Saturday.

Along with the club’s contribution, supporters can donate monies into the Help For Heroes collection buckets that will be at the ground through out the match.

Eastbourne Borough commercial manager Sharon Hind said, “It is a tremendous opportunity for the local community to get behind their club and support the Help for Heroes charity.

“With the Premier League and Championship taking a week off, we hope to encourage supporters who would usually travel to watch these teams.

“We want as many supporters as possible to come to Priory Lane and enjoy the match. If they like what they see, then maybe they will continue to return each week.”

Non-League Day is a celebration of the semi-professional and amateur game and a chance for fans of bigger clubs to experience football at a level they may be otherwise unfamiliar with.

It helps promote hundreds of clubs across the country who are almost exclusively volunteer run.

Non-League Day is the brainchild of life-long Harrow and QPR fan James Doe.

He said, “Given the current financial climate, clubs outside the Football League need all the support they can get, so your presence at a game will be genuinely appreciated.”

Sharon added, “There are people in Eastbourne who are not aware of the facilities we have to offer at Priory Lane. The Non-League Day is an ideal way to promote our club.

“We are the highest ranked football team in Eastbourne and although results don’t always go our way, we hope the community can really get behind us.”