It's a long-held stereotype that women want a husband who can buy them diamonds and fancy cars, while men just want a wife who takes care of all the household chores.
But research for thinkmoney, carried out by Opinium Research, suggests that the stereotypes may be all wrong. When people were asked what they look for in a potential partner, a good sense of humour came on top all round - and a high salary didn't even figure in the top five.
67% of those attracted to women said a good sense of humour is one of the attributes they look for in a partner, while 73% of people attracted to men said the same.
Intelligence also ranked highly - 2nd for those attracted to women, and 3rd for those attracted to men.
A high salary, on the other hand, ranked just 9th for both men and women. 4% of people attracted to women and 6% of people attracted to men considered this a priority.
So have we been getting it wrong all along? Well, it depends who you believe. Although people gave the answers above about themselves, a high salary ranked much more highly when people were asked what they think other men and women desire in a partner.
16% of men thought other men look for a partner with a big salary - 7th on the leaderboard. And some 37% of women believe other women look for a partner with a high salary - 2nd only to good looks (51%).
Either men and women don't trust their friends, or they just don't like to admit how much they'd like a partner who earns lots of money!
Amongst other interesting findings, the research found that just 11% of men prioritise good cooking when looking for a partner. And just 8% of women think that being well-dressed is an important feature in a man.