Seven teams of Year 4 pupils from Eastbourne primary schools participated in the fourth annual Junior Enterprise Challenge event at Devonshire Park earlier this month.
The challenge was organised by the Eastbourne Education Business Partnership in association with Eastbourne Town Team.
Representatives from Eastbourne Town Team, Chalvington Communications, Barclays and Business SatNav assisted the teams with business advice and helped with judging. Councillor Gill Mattock helped with judging and to present the prizes. Eastbourne Theatres provided the venue and Manor Creative provided some of the materials. Prior to the challenge, the teams were asked to think about what made an attractive shopping area and how trees and plants can help to brighten things up. This included looking at the range and costs of various plants and containers that could used to do this. The challenge itself required the teams, who worked as a company, to select and cost a range of plants, some edible, and container that could be planted up and marketed as part of the Little Chelsea Flower Show. They also had to create their branding that included a plant label and shopper bag design. To help with their marketing they wrote a 30-second radio advert.
The teams were judged on their planted container proposal, the branded items, radio advert, the final presentation and how well they worked as a team. The winners, West Rise Junior School, received the Junior Enterprise Challenge Trophy and book tokens. Runners-up, Polegate School, received book tokens and there were certificates and pens for each of the participants.