Reality TV stars Danielle Armstrong and James Lock hit the shops in the Eastbourne Arndale Centre this week as they attended the third annual Student Shopping Night.
Danielle and James, who both appear in ITV2’s The Only Way is Essex (TOWIE), stood in for their colleague James ‘Arg’ Argent, who was recalled by Channel 4 for other commitments at the last minute.
The pair, who are hitting national headlines with their on-off relationship in the popular programme, met students from the University of Brighton and Sussex Downs College at the event on Tuesday night (October 7) and offered advice on getting prepared for the new term.
Danielle and James had their photos taken with excitable students, took part in a static exercise bike challenge and even indulged in some shopping themselves.
Hundreds of students queued to take advantage of the exclusive one-night offers in stores including Primark, Topshop, Animal, Burtons and Claire’s Accessories, with some offering discounts of up to 20 per cent during the evening.
Every student was automatically entered into a prize draw to win an iPad Mini but it was Jade French from Sussex Downs College who scooped the top prize. Victoria Hewett from the University of Brighton won a £50 Primark voucher.
Sainsbury’s gave away student survival kits to everyone who signed up to a Nectar Card and Robert Dyas offered a discount on essential student kitchen goodies needed to survive away from home.
Arndale Centre manager Bill Plumridge said, “It was a fantastic evening. James and Danielle had a great time and made the most of the evening themselves.
“Once again, it was an excellent opportunity to give our student population their own night to shop with many exclusive offers. “
After the event, Danielle wrote on Twitter, saying, ‘Just got home, had a lovely evening with @JamesLockie86 shopping and meeting everyone @Arndale_Centre in Eastbourne, now bed time xx’.
Danielle also retweeted a handful of images posted on the social networking site by students at the event, including a tweet posted by Jade Chaplin that said, ‘This was the most incredible day of my life, they are such lovely people @Daniarmstrong88 @JamesLockie86’.
The couple attended the event the night before the new series of TOWIE – The Only Way is Ibiza aired on ITVBe on Wednesday, October 8.