A CASH mob is set to descend on Little Chelsea tomorrow (Saturday) for the latest attempts to give local traders a boost in business.
An online campaign began earlier this month aimed at encouraged shoppers to head to different parts of the town and spend their money in stores they would usually visit.
The idea is simple. By getting as many people as possible to go to a certain shopping area it not only gives retailers a cash boost but also opens peoples eyes to the variety of stores, cafes and restaurants available on their doorstep.
Dubbed Take A Tenner days, the campaign gets underway in Little Chelsea tomorrow.
Dozens of people have already taken to Facebook to signal their intent to attend, including the town’s MP Stephen Lloyd, and the people behind the idea locally want to stress that people don’t have to spend £10 – in fact, any amount however large or small is welcome.
A spokesman urged people to, “bring a crisp £10 note along on Saturday and be ready to spend it in any of the great independent retailers in Little Chelsea.
“Cash mobs are all the rage in the USA with lots of people turn up willing to spend a small amount of money.
“Independent shops get a much needed boost in trade, you get to see shops you may not have seen before and also meet plenty of like minded people who love Eastbourne.” The cash mobbers are meeting at noon outside the library and will walk up Grove Road, left into South Street and then double back to the library by 2pm.
And anyone who fancies extending the event is welcome to join a party which plans to stroll to the seafront and enjoy some fish, chips and ice cream.
Take A Tenner events are one of the schemes being backed by the team behind Eastbourne’s bid to become a Mary Portas pilot town – a title which would see the town benefit from a £100,000 influx of cash.
And entering into the spirit of the occasion the Herald dispatched one of its reporters with £10 to see what they could come back with.
This is their shopping list:
- Cornish pasty: £1.55p from Cavendish Bakery.
- Greetings card of Eastbourne bandstand: 99p from Grove Road Cards.
- Orange, lemon and lime presse: 99p from Sunny Foods.
- Room with a View Penguin classic paperback: 50p from Samaritans.
- Porker sausage roll, chips and beans: £5 from The Eagle.
- Eastbourne Herald: 65p from Garners newsagent.