Sun seekers and residents were this week urged to protect themselves as the Met Office warned of heatwave conditions in the town.
As people flock to the beach and businesses in Eastbourne enjoy a roaring trade, the soaring temperatures which are set to continue through to the weekend has led to a Level 3 Heat Health Watch criteria being posted for the south-east. This has prompted health officials to issue warnings to the very young, elderly, pregnant women and seriously ill.
A Level 3 warning is part of a nationwide heat-health watch system, which puts health, housing, social care and other public bodies on alert in case of a heatwave.
Doctors from Public Health England are advising people to keep safe in the sun, keep hydrated and cool down in the shade.
Elsewhere South East Coast Ambulance Service said calls relating to sunburn, dehydration and heat stroke typically increase as the weather gets warmer but said this can be avoided if people take simple precautions.
Last weekend saw the ambulance service receive 5,718 calls across Sussex, Surrey and Kent compared to 4,184 last year (July 14 and 15) with a spokesperson saying the weather would have certainly been a factor for some of the increase.
SECAmb senior operations manager, James Pavey said, “We know people are obviously going to be keen to get out and enjoy the sun while it’s with us but we’d ask them to be sensible, cover up, use sun cream, drink plenty of water and use their common sense.”
As temperatures look set to continue in the 20s this weekend businesses in the town have been reaping the benefits of the good weather.
Julian Reynish, deputy manager at Harry Ramsden’s, said, “The last couple of weeks have been very good for the comparative period last year. Although it has made up for a slow start in April and May.
“Last weekend was extremely busy, there were regular queues and there was a different demographic of what we usually have, with a lot more families with younger people.”
Elsewhere in town Lisa Newman, owner of Favoloso, added, “It’s been brilliant, particularly on the sale of ice creams.
“It’s been fantastic and I hope the weather stays.”
Jimmy Keeley, owner of Bobsters, a gift and souvenir shop in Terminus Road, said, “The weather obviously has a big impact on our type of business. July compared to July last year has seen us 25 per cent up on 2012 and it’s only the middle of the month.
“This is how I like it and this is how it should be.”