Programme details

The Brighton & Hove Studio Ltd/www.thebhstudio.com 07792308722''Albion in the Community (AITC) in partnership with American Express hold a Schools Masterclass for GCSE students at the American Express Community Stadium. Students from Seaford Head Community College took part in tasks to help design a business plan for the stadium creating an app using IPADS. Brighton and Hove Albion defender, Inigo Calderon, AITC staff and 25 American Express volunteers were hand to help out with the day.''L-R - Inigo Calderon, students Maddie Jay, Rowan Whiteford, Christopher Fleischer, Stuart Green - Amex Volunteer, Amex volunteer Teresa Rutherford,
The Brighton & Hove Studio Ltd/www.thebhstudio.com 07792308722''Albion in the Community (AITC) in partnership with American Express hold a Schools Masterclass for GCSE students at the American Express Community Stadium. Students from Seaford Head Community College took part in tasks to help design a business plan for the stadium creating an app using IPADS. Brighton and Hove Albion defender, Inigo Calderon, AITC staff and 25 American Express volunteers were hand to help out with the day.''L-R - Inigo Calderon, students Maddie Jay, Rowan Whiteford, Christopher Fleischer, Stuart Green - Amex Volunteer, Amex volunteer Teresa Rutherford,
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Pupils from Seaford Head School are getting ready to put their business skills to the test later this month.

The students are part of a group of up to 120 schoolchildren from four Sussex schools taking part in a series of master classes at the American Express Community Stadium.

Organised by Albion in the Community (AITC) in partnership with American Express® the programme will see students aged 14-16 from Seaford Head School, Peacehaven Community School, Tanbridge House School in Horsham and Blatchington Mill School in Hove joining in the fun.

Now in its third year the Schools’ Masterclass programme aims to give participants the opportunity to develop their business the skills through hands-on practical tasks exploring elements of how Brighton & Hove Albion Football Club operates as a commercial business.

AITC staff, supported by around 40 American Express volunteers, mentor the students during the full-day sessions, sharing their business knowledge and insights and coaching them on the skills required to run a Championship football club. Working in small teams, students take part in a series of ‘Apprentice’ style tasks, to develop a business idea, which they then present to the wider group.

Pupils from Seaford Head School will be taking part in the scheme on October 23.

Niki Cannon, one of the American Express employee volunteers involved in the programme said, “American Express is synonymous with outstanding customer service world-wide – it underpins the success of our business.

“That’s the kind of business insight we can bring to the table - along with making the right commercial decisions, interacting with people and presenting winning pitches.”

Jo Robson, AITC Head of Schools’ Education added, “Feedback we’ve had from previous years is that the students benefit enormously from working with experienced American Express employees and AITC staff who can impart real life business know–how.”

At last year’s sessions, Brighton & Hove Albion player, Inigo Calderon was on hand to provide encouragement for the students and to talk about the importance of team work and effective communication.

The degree educated defender has previously lectured students on sports psychology at the stadium.