Plans for new hotel unveiled as part of Kuwaiti investment

Ambassador Hotel west side of Howard Square Eastbourne August 28th 2012 E35068N ENGSUS00120120828143258
Ambassador Hotel west side of Howard Square Eastbourne August 28th 2012 E35068N ENGSUS00120120828143258

Ambitious plans for a new hotel in Howard Square have been unveiled this week as part of a multi-million pound investment in the area.

The owners behind the new hotel venture, Kuwaiti European Holdings (KEH), have released details of their plan to completely redesign the former Ambassador Hotel and reopen it as The Southdown Hotel, as the building was historically known.

Following KEH’s acquisition of the hotel, it is hoped refurbishment will take place throughout 2015, with The Southdown ready to open on February 14, 2016.

Iain Shelton, a partner in Premier Cru, the management company engaged to run the property, said, “We tend to think of overseas investment in terms of London’s booming property market, but this exciting new project demonstrates that for the right locations, such as Eastbourne, imaginative new projects are possible.”

He added, “The owners are rightly insistent that service standards should be extremely high and we shall work hard to ensure that service will be the factor that make The Southdown a great hotel, not just a good one.

“We want to create an outstanding new destination on England’s South Coast.”

The Southdown will sell itself as an elegant townhouse hotel, sympathetically bringing contemporary design to what is an elegant Grade 2 listed seaside building.

“The hotel will operate at a minimum four-star standard and will feature such innovations as a classic brasserie restaurant open to non-residents and a private cinema.

Kuwaiti European Holdings were previously in talks with Eastbourne Borough Football Club regarding a potential takeover in April 2013 but despite negotiations taking place for six months prior, the deal fell through at the final hurdle.