First there was The Only Way is Essex, a docu-drama depicting the lives of pretty young things in Essex - and now there is The Only Way is Eastbourne.
The video, produced by Zubox TV, is a take-off of the popular television programme and which is already providing a big hit on YouTube.
Senior producer Michelle Morris from London-based Zubox TV said: “We asked our writer to come up with a parody of “The Only Way is Essex” docu-soap and set it somewhere that could potentially feature older characters.
“We thought Eastbourne was funnier as it created the same acronym of TOWIE too. It features older people, whose day to day conversations revolve around the ageing process and their very contrasting lives to the young stars of TOWIE.”
What do you think? We would be interested to hear your comments about the video