EASTBOURNE is adding two more events to its year-long programme in a bid to swell the town’s coffers by millions of pounds.
The town already has a portfolio of events which include the AEGON International Tennis Championships at Devonshire Park, Airbourne and the Beer Festival.
Now there are new additions planned for 2011 including a cycling festival, cultural fiesta and Martello Help for Heroes sponsored walk.
The town’s council events team hopes the programme will bring millions of pounds into the local economy.
Eastbourne Borough Council Cabinet Member for Tourism, Cllr Neil Stanley said, “We have some really exciting new additions to the events calendar, including the Eastbourne Cycling Festival and Eastbourne Fiesta, both in May, as well as the return of our already popular events such as Airbourne, Extreme and the Beer Festival.
“With Eastbourne Bandstand, Towner, Redoubt Fortress and Eastbourne Theatres also stage a packed programme of their own events and exhibitions> There really is something to look forward to throughout 2011 on the south coast.”
The first new event will be staged on March 26, when the town welcomes Coastal Train Running, offering keen athletes 10k, half and full marathons across the downland.
Then the already established Eastbourne Festival is back from April 23-May 15, followed by Magnificent Motors from April 30-May 1.
On April 29, a giant screen in Princes Park will broadcast the Royal Wedding, with live music in the afternoon and early evening.
Another new event, Eastbourne Cycling Festival, takes place from May 21-22 and the following weekend the town will be celebrating cultures from around the world in Fiesta - with live cookery demonstrations, cocktail making, dancing and music from across the globe.
On June 25, Beachy Head Rotary Club brings a giant football table to the seafront, while on July 16-17 a triathlon will extend the Eastbourne Extreme weekend.