Seaford town centre was filled with the sights and smells of Christmas when annual celebrations took a different format.
Christmas Magic, a new daytime event organised by Seaford Town Council and Seaford Chamber of Commerce, proved a huge success and was blessed with sunny weather.
Sponsored by Seaford Head School and Sixth Form Centre, the festivities featured more than 30 stalls providing a vast array of produce, hot cuisine from other continents and exclusive Christmas.
The live entertainment organised by Seaford Live with help from Splash Point Music was well received by the crowds who gathered from 10am to support local talent. Performances were given by Sprung, Seaford Musical Theatre Juniors, Rosie Moore, Mel Hayes, Koan Brothers, Archway Choir, Seaford Schools Together and Stardance.
There was entertainment from a juggling stilt walker, fire breathers/eaters and the return of the majestic Ice Fairy who graced the streets once again to wow the crowds; all sponsored by Toytown, Deans Place, Reid Briggs, Housemartins and JXP Consultancy.
A Town Council spokesman said, “We would also like to thank Sussex Events for their professional service and their continued efforts in making this year’s event run smoothly. And Seahaven FM made such a wonderful part of our team with public announcements, live broadcast and interviews throughout the day.”
Seaford Schools Together and Seaford Family Focus Group provided outstanding indoor activities and crafts at the Clinton Centre where the lanterns were also made for the parade in the afternoon - even the Gnomes’ Grotto was open for visitors.
The Lantern Parade was a wonderful experience for the families and children who took part but also for the visitors to the event who were able to experience something new for 2014.
Seaford Library and Seaford Community Cinema also joined the fun and entertained visitors with story times at the library and a screening of the movie The Polar Express.
Seaford Lifeguards supported the event this year with first aid cover and the CTLA Park and Ride service, sponsored by Swindells, was running throughout the day to transport visitors in comfort.
Seaford Rotary Club and Seaford and Newhaven Round Table transported Santa, his sleigh and his grotto. The day concluded with the switching-on of the town centre lights.
The winner of the Best Dressed Window competition was Premier Travel, with Foam and Fabric runner-up and Wynnes in third place.
The Mayor and Mayoress of Seaford, Cllr Mark Brown and his wife Vera, thanked all the businesses, charities and other local organisations and volunteers who took part in Christmas Magic and all the town council staff who organised the day and managed it so successfully.
Cllr Brown said, “What a fantastic day. I believe we have found a format that will last far into the future.”