A CAMPAIGN to show off the best of Sussex and attract tourism during the Olympics was launched at Eastbourne International Tennis Week.
The Love Sussex drive got underway at Devonshire Park where AEGON staff were decked out in special t-shirts and arranged themselves into the shape of a heart.
Pink bags were also handed out to tennis fans, containing lots of information on Sussex as well as pin badges, stickers, bookmarks and pens.
A Love Sussex website went live last month, jam-packed with information on the county and suggestions for days out in the hope of enticing people visiting the London Olympics to catch a train south in their spare time.
Councillor Neil Stanley said, “Using the AEGON International to promote why we Love Sussex is a great idea for Eastbourne. It’s a fantastic event to highlight why we’re delighted to be joining forces with other Sussex destinations for the Love Sussex campaign. 2012 is definitely the year to promote our region, since there is so much going on in London.
“If people are looking for things to do out the city our county is so diverse there’s something for everyone.”
The website is www.lovesussex.com.