Eastbourne enjoyed a bumper Easter break this year as bookings to the resort rose by nearly half compared to last year.
Online bookings on VisitEastbourne.com rose by 46 per cent for the two-week Easter holiday with hotels also reporting a busy two weeks, with many bookings coming in at the last minute.
The increase in visitors has also seen Eastbourne’s beach huts and chalets sell out in record time for the 2014 season.
The booking increase is thought to be a result of the recent good weather and the ‘Spot On’ breaks campaign, which ran on VisitEastbourne and VisitEngland, backed by a government funded advertising campaign in national newspapers, websites and radio.
Eastbourne Borough Council Senior Head of Tourism & Leisure Tracey McNulty said, “I’m delighted we’ve had such a strong start to the 2014 season.
“We’ve had great success with some of our ‘three nights for the price of two’ and ‘Winter Warmer’ offers on the website and with bookings even coming in now from our new mobile website, it is clear we are getting the message out there to new visitors that Eastbourne is the ideal option for a quick getaway.”
With an average of 15,000 estimated users a month, the new mobile website VisitEastbourne.com has in its first year proved most popular for events, things to do, brochure requests and last minute hotel bookings.
The site uses dynamic technology to display today’s events, hotels rooms available tonight and shops, restaurants, attractions and other businesses near your location using phone GPS technology and maps.
The mobile site will also feature in a new QR code treasure hunt which runs at Magnificent Motors this weekend (May 3-4). See page 22 for more information about Magnificent Motors.