The latest social media craze to raise money for charity is sweeping across the nation and staff members at Drusillas Zoo are getting on board - and getting soaked.
Zoo manager Sue Woodgate was nominated by her staff to brave the Ice Bucket Challenge, which involves the participant having a bucket of ice water poured over their head for charity. Should they refuse to accept the challenge, the nominee is expect to make a donation.
The trend went viral in the United States earlier this summer, raising money and awareness for ALS Association to fund research and offer support to those affected by Amyotrophic Lateral Sclerosis, a progressive neurodegenerative disease . It has seen celebrities, politicians, athletes and everyday people all taking part in the activity, including Oprah Winfrey, Ricky Gervais and Cristiano Ronaldo. In the UK, many participants have taken the challenge on behalf of ALS’s sister organisation, Motor Neurones Disease Association, as well as Macmillan Cancer Support.
Sue completed her challenge before nominating zoo keeper Helena Faunch, Heart FM DJ Jack the Lad and naturalist Chris Packham. She said, “Our staff were really keen that we got involved with this worthwhile cause and I suspect seeing me covered in cold water was a little incentive for them too. It was absolutely freezing but very worthwhile.”
Drusillas Park has donated to Macmillan Cancer Support.