Santa and his reindeer will make a visit to Little Chelsea this evening (December 7).
Traders in South Street and Grove Road will be getting in to the Christmas spirit and offering a wide range of festive attractions between 5pm and 10pm .
The annual Little Christmas event sees the shops opening late for tonight’s occasion.
Businesses in the area will be offering festive fare such as hot chestnuts , mince pies and mulled wine.
Real trees will also be available to order from Deck the Halls .
Mike Reid, from Reid and Dean estate agents in South Street, will be dressing up as an elf with his staff and selling hot chestnuts to visitors.
He has helped organise the event for the past four years and says it a great way for all the traders to get in to the Christmas spirit.
Mike said, “I have got my elf costume hanging up ready.
“I really like Little Christmas because it is the most sociable event of the year.
“We do more selling hot chestnuts in an hour than we do selling houses. The hot chestnuts are so popular.”
Father Christmas has got a new grotto this year which will be outside Reid and Dean.
Santa will have his little helpers with him and his reindeer, which are always a star attraction for the town’s youngsters. Children will have their visit to Father Christmas transformed as they have the chance to get close to his reindeer.
Christmas lights will be turned on in the area and there will be snow machines and choirs filling the air with festive tunes.
The entertainment includes the Phoenix Choir, Kingfishers Scout Band as well as the Long Man Morris Dancer.
The Little Christmas event aims to introduce shoppers to the array of independent shops in the area and help them get ready for the festive season.
The traders hope to be able to donate a proportion of the proceeds to local charities.
In the past they have supported St Wilfrid’s, The Red Cross, which has a shop in Little Chelsea, and the WRVS.
Organisers are not yet sure which charity will benefit from any proceeds this year.