St Wilfrid’s Hospice is celebrating after winning a share of £100,000 in a community vote.
The local hospice won £350 as part of Kumho Tyre ‘Cash for Causes’ campaign. The international company pledged to make a difference in local communities over the summer by donating money to deserving causes.
The Cash for Causes initiative saw Kumho Tyres give away more than £100,000 to deserving local charities, groups and projects, through its network of ECSTA Performance Centre (EPC) independent tyre retail partners.
More than 200 EPC retailers across the country signed up to take part in the campaign, each selecting two local community projects they felt deserved a donation.
The community projects then went head to head in a public vote to see which one the community felt should receive the larger share.
Motors and Mowers, the Kumho EPC retailer in Seaford, nominated St Wilfrid’s Hospice and Mercread Youth Centre in Seaford as their worthy recipients.
Since winning the larger share of the cash award in the in-store vote, the hospice intends to put the funds towards continuing to support the terminally ill and their families in the local area. Mercread Youth Centre received £150 and will put the cash towards the running costs of their support sessions for young people.
Kumho Tyres’ marketing director, John Thrupp, said, “Helping communities and supporting worthwhile causes is part of Kumho’s DNA; Korean companies are very aware of their social responsibilities and work hard to help those in need.
“We’ve been thrilled with the number of EPCs embracing the ethos of the company and getting involved in the Cash for Causes campaign. So much so, we’re already planning next year’s campaign.”
To vote online people can visit www.kumhocauses.com and help decide which of their local community projects could win the bonus prize.