Hampden Park Aldi - a potted history of how the store became so popular

Aldi logo SUS-150409-151215001

Aldi logo SUS-150409-151215001

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Aldi is a leading global discount supermarket chain with more than 10,000 stores in 18 countries, and an estimated turnover of more than €50billion.

Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their father’s store in Essen which had been in operation since 1913.

It is now one of the world’s largest privately owned companies.

The earliest roots of the company trace back to 1913, when the mother of Karl and Theo Albrecht opened a small store in a suburb of Essen.

Their father was employed as a miner and later as a baker’s assistant. Karl Albrecht was born in 1920, Theo Albrecht in 1922.

Theo Albrecht completed an apprenticeship in his mother’s store, while Karl Albrecht worked in a delicatessen. Karl Albrecht took over a food shop formerly run by F W Judt who already advertised they were the “cheapest food source”.

Karl Albrecht served in the German Army during World War II. In 1946, the brothers took over their mother’s business and soon opened another retail outlet nearby. By 1950, the Albrecht brothers owned 13 stores in the Ruhr Valley.

The brothers’ idea, which was new at the time, was to subtract the legal maximum rebate of 3 per cent before sale. The market leaders at the time, which often were co-operatives, required their customers to collect rebate stamps, and to send them at regular intervals to reclaim their money.

The Albrecht brothers also rigorously removed merchandise that did not sell from their shelves, cutting costs by neither advertising nor selling fresh produce, and keeping the size of their retail outlets small.

When the brothers split the company in 1960 over a dispute whether they should sell cigarettes, they owned 300 shops with a cash flow of DM90 million yearly. In 1962, they introduced the name Aldi—short for Albrecht-Diskont. Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions’ names may appear (as if they were a single enterprise) with certain house brands or when negotiating with contractor companies.

After German reunification and the fall of the Iron Curtain Aldi experienced a rapid expansion. The brothers retired as CEOs in 1993; control of the company was placed in the hands of a private family foundation, the Siepmann Foundation, which safeguards the common interests of the members of the Albrecht family.

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