Eastbourne Herald and Gazette readers can now sign up to get major breaking news alerts sent directly to their mobile phones.
Reporters are using WhatsApp, an instant messaging app for smartphones.
The free service using the popular messaging app means readers can subscribe to receive alerts for news.
The beauty is that the alerts come straight to you so you are always up to date.
All you have to do is make sure you have WhatsApp downloaded on your phone and send us a text to subscribe.
WhatsApp is one of the fastest growing social media platforms with an estimated 500 million users worldwide and the Eastbourne Herald has chosen it because it works across all smartphone platforms, including iPhone, Android, Windows Phone and Blackberry.
Subscribers will get a daily bulletin of our top stories, any breaking news alerts and pictures.
Herald and Gazette editor in chief Keith Ridley said, “This is exciting for our readers and delivers the news directly to them within seconds of our reporters sending an alert.
“People are increasingly reading their news on the go on their phones and this is just the next step.
“It’s part of a multimedia experience and package.
“Readers will receive news instantly through our WhatsApp alert rather than catching up with the news later through Twitter or Facebook.
“It’s not designed to replace either of those services but will complement them for people who want to know the major breaking stories of the day immediately.
“However, readers don’t need to worry that we will be bombarding them with messages throughout the day.
“There will only be one bulletin a day plus only major breaking stories.
“We also hope readers will use Whatsapp to send in their news stories and pictures.”
The Eastbourne Herald service uses the broadcast function so readers’ details will be kept secret from other users.
The Eastbourne Herald will also not share readers’ information with other companies.
To get involved sign up now and it takes just a few seconds to join and is free.
Firstly, download WhatsApp to your smartphone and ensure notifications are switched on
Save our WhatsApp number which is 07803505523 in your phone as Eastbourne Herald.
Send us a message via WhatsApp to 07803505523 as we need those details to ensure you get the alerts.
Once we’ve added you to our broadcast list, you will receive one alert a day with links to the latest headlines plus alerts for major breaking news stories.
The Oxford Mail was believed to be the first British newspaper to use the popular messaging app to communicate with readers.