This Thursday sees the last late night Christmas shopping event in Eastbourne town centre before December 25.
Shops will be open until 8pm and there will be a host of activities as well as free on-street parking from 4pm across the town and another evening of stage events in the centre of pedestrian Terminus Road.
Thousands of shoppers have enjoyed Christmas events across Eastbourne in December and traders have also been given a boost in the run up to Christmas.
The first Old Town Christmas event, featuring a market, street musicians, Santa and fire jugglers attracted enthusiastic crowds to while the established Little Christmas in Little Chelsea saw packed streets enjoy reindeer, fairground rides, roast chestnuts and Father Christmas in his grotto.
Meads Magic also saw shoppers enjoy singing and festive activities despite the rain.
This Thursday there will be entertainment at Banker’s Corner and once again volunteers from the Chaseley Trust will be wrapping presents for shoppers in return for a donation to the charity.
The late night shopping events in the town centre have been organised by the Eastbourne Town Team, which says they have been a success so far.
“What a buzz it has been to see so many people, especially children, out with their families enjoying the events all over town,” said Lucy Newport, chair of Eastbourne Town Team.
“We have noticed a real boost in pre Christmas trade – some of it from the events themselves, but also a feeling that residents are using their independent shops where they’re able, which is all we can ask. Our Christmas rush started earlier and has been stronger than for many years. We hope Town Team has helped, and we have plans to keep pushing forward in the New Year!”
Parking wardens will be taking a break from patrolling the town on Thursday evening as there is free parking after 4pm across the town in a bid to encourage people to shop in the High Street.
As well as that there will be free parking in the Arndale Centre and Enterprise Centre car parks after 6pm.